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The Lightbulb Podcast

Join Guernsey girl, Martine, for a weekly creative chat where she shares resources, actionable ideas and the occasional knowledge bomb (!) This podcast is for artists, makers and creative business owners interested in marketing, social media, business and technology. The Lightbulb Podcast is available to download and subscribe to in iTunes and other podcast directories.
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Jun 22, 2017

The one where I practice what I preach.

Podcast Episode 50 Show Notes/Transcript

Hello, hello, and welcome to episode 50, yes, 50, of the podcast. Are you confused yet? I've changed the podcast's name.

The Creative Me Podcast is now called The Lightbulb Podcast.

Why The Name Change?

The reason for the name change is well, I fancied a bit of a change, but also I wanted to bring the podcast under my Lightbulb branding.

You're probably aware by now that I have a free Facebook group called The Lightbulb Club and I offer a couple of online courses under the banner of The Lightbulb Academy. It really seemed to make lots of sense to rename the show The Lightbulb Podcast.

And What About The Intro?

Because of the name change, and because we got to episode 50, I thought I'd try a little bit of new intro music as well, and I rather like this one. What do you think?

Newbie?

If this is your first time listening to the podcast, then I just want to let you know that this episode isn't going to be a traditional, typical episode, because I have a few things I want to catch you up on that are going on behind the scenes. That's not normally what I would do with the show.

If you are a newbie, I really recommend you listen to perhaps a few of the episodes prior to this one.

RSS Feed - No Change

Also, I should let you know if you subscribe to the show, the RSS feed hasn't changed, so that means you don't have to resubscribe, unsubscribe, anything like that. Everything should just run seamlessly.

Most Recent Blog

Okay, so I want to get you caught up on a few things. First things first, I want to ask you if you managed to catch my most recent blog post called "How To Validate Your Online Course, eBook, Or Educational Product Idea".  

This blog post was quite meaty and dealt with something that anybody who is thinking about creating a new product or service really should be considering.

Validate Your Idea

If you've got an idea in your mind for a new product or service, you need to validate your idea. That's what I explain in the blog post.

Validating an idea means you are checking there is a market for your idea, that there's demand, that your idea solves an existing problem or deals with someone's pain points.

This validation process should happen way before you start building your product or designing your service.

I Need To Validate An Idea

I bring this up because I am going to practice what I preach. That's why this episode is called "A Case Study In Validating Your Product Idea."

I'm working on something behind the scenes which I think you will find really interesting, but in order to validate the idea, I need to get some feedback. What I'm working on is this:

Membership Site Idea

I am looking at putting together a membership site for people who have a creative hobby and they'd like to transform it into a business. Not necessarily a full-time business, but they want to make it more than a hobby.

My membership site would have a very low-cost entry point because I'm very realistic that if you are starting from scratch with a business, your budget is minimal, so I would keep the costs low.

The membership site would include live training from me and coaching, online courses, downloadable resources, and probably a forum as well. I'd really like to try and create a real sense of community in there.

The Lightbulb Academy Membership Site

Now, obviously, I think it's a great idea. I would pull it all under the banner of The Lightbulb Academy, and any existing courses that I have and any that I'm working on would go straight into the membership site.

Before I start making this site, though, I need to validate my product idea. See, I really am practising what I preach.

One way I'm doing this is by asking for feedback and the way I'm going to capture this feedback is in the form of a questionnaire. I'd love it if you would take a moment to complete this questionnaire. Here's the link, or click the button below.

Giveaway

As a little incentive, if you complete the questionnaire, you will be entered into a prize draw, and the prizes are rather nice, even if I do say so myself.

The prizes are a book called "Read This If You Want To Be Instagram Famous" and another book called "Blog, Inc."

I have my own personal copies of both of these books and I highly recommend them.

I'm also going to give away a place on my Create A Facebook Group For Your Business course.

The deadline for completing the questionnaire and entering the giveaway will be Friday the 30th of June, 2017.

That's me seriously practising what I preach.

Other Ways To Validate Your Idea

There are, of course, other ways to validate your idea.

If you write a post that relates to your topic and include a content upgrade, those who download the content upgrade are demonstrating an interest in what your subject is about. You could tag them in your email service provider and then contact them at a later date with information about your idea. 

You could research sites like Quora or perhaps in Facebook groups to see what people in your niche are asking questions about, what they need help with. Does your idea relate to those questions?

Perhaps run a webinar or a Facebook Live and see how the interest is there.

You could also, if you have your own community, run some sort of challenge related to your idea. Again, to see who joins.

You could create an email course or a minimum viable product related to your topic to gauge interest, or finally, you could survey your people, which is what I am doing!

Just Do It!

If you are thinking about creating a new product or service, please, please, please, please make sure you validate your idea. I'm doing it, I really recommend that you do exactly the same.

Wrap Up

Okey dokey, I am keeping it short and sweet today, because you know what? I want to go celebrate the fact that we got to episode 50. I'm so excited about the next 50 episodes and the 50 after that. Thanks for being with me on this podcast journey, thanks for listening, and I hope you'll tune in next time.

Freebie

Click the button below to download a workbook that will help you validate your idea.

Access freebie here: martineellis.com/50

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