The Lightbulb Podcast

Join Guernsey girl, Martine, for a weekly creative chat where she shares resources, actionable ideas and the occasional knowledge bomb (!) This podcast is for artists, makers and creative business owners interested in marketing, social media, business and technology. The Lightbulb Podcast is available to download and subscribe to in iTunes and other podcast directories.
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May 12, 2017

The one where I get sucked into the Instagram hashtag rabbit hole.


Welcome to episode 44 of the Creative Me podcast. Today we're talking Instagram, or more specifically, Instagram hashtags.

Do you have an Instagram hashtag strategy? Do you even know what an Instagram hashtag strategy is?

Well, you know what? Up until recently, I didn't know what one was, and I definitely didn't have one.

But I have been noticing quite a few people that I follow seem to be using hashtags quite strategically. So, I decided to do a bit of research, implement some changes, assess the results, and then report back.

I've really noticed an improvement to my reach with Instagram through using this approach to hashtags so, of course, I wanted to share it with you.

How Many Hashtags?

Instagram allows you to use up to 30 hashtags per image. I suggest you use all 30, but discreetly. 

Should I Use the Same Hashtags Every Time?

Yes! That said, I do change mine up for motivational quotes, but just a little.

How Can I Hide My Hashtags?

This great video demonstrates the method perfectly:

How Do I Choose Hashtags?

You need to do some research.

If you select hashtags that have millions of images attached to them that hashtag is not helpful in getting additional visibility for your images.

You can research hashtags using the mobile app for Instagram (search/tags).

Type something relevant and start exploring the suggested tags. Also look at other Instagrammers in your niche and see which tags they are using. 

For your 30 tags, pick ones that have at least 4000/5000 posts associated with them, because they are popular.

I wouldn't go over 500,000 - anything bigger than one million and you are not going to get seen.

Where Do I Start?

To start your hashtag research pick words to describe your ideal customer avatar or your business. 

Make a note of the hashtags you chose (download my free printable below for this).

[At this point in the episode I do some live research on hashtags - forgive me but this does not transcribe very well, so you'll just need to listen again.]

How Do I Use My Hashtags?

Type your hashtags (and 5 dots) into the text editor on your device (e.g. notes, Evernote etc). Copy and paste them when you need them.

Or if your mobile device has an auto text function - use that. On iOS you can find 'text replacement' in general settings/keyboard. Note that the 5 dots do not work with this method.

Achieve Inbox Zero

Don't forget to enrol in my free online course before 1 June 2017 (when it will not be free anymore). Enrol here.

Wrap Up

That's it from me today. I hope you enjoyed the episode and I hope you'll tune in next week.