The Lightbulb Podcast

Join Guernsey girl, Martine, for a weekly creative chat where she shares resources, actionable ideas and the occasional knowledge bomb (!) This podcast is for artists, makers and creative business owners interested in marketing, social media, business and technology. The Lightbulb Podcast is available to download and subscribe to in iTunes and other podcast directories.
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Apr 21, 2017

The one where I explain why your business needs a Facebook group.


Welcome to episode 41 of the Creative Me podcast. Today we're talking about why your business needs a Facebook group.

My Experience of Running a Facebook Group

I set up a Facebook group for my business a couple of months ago and, I'll be honest, I was quite late to the party! It's something that I'd want to do for ages.

I was a member of quite a few Facebook groups, and I could see how good it was for the people who ran those groups. I really wanted what they had.

But fear was holding me back. I knew I had a community out there, but I was a bit scared that if I put this thing up, nobody would join.

I was wrong. The Lightbulb Club is proof.

Starting a Facebook group is the best thing I've ever done for my business.

You can experience this too.

Why Should You Listen to Me?

I am talking to you as somebody who has recently established a group and learnt a heck of a lot about it. As opposed to somebody who has 50,000 group members and actually doesn't really know a great deal about establishing a Facebook group for your business anymore because they've outsourced all elements.

This is a classic example of the person who has recently experienced something and had a degree of success is probably one of the best people to tell you about it (I'm not trying to blow my own trumpet here, honest!)

Why Does Your Business Need a Facebook Group?

Brand Champions

By creating a space where potential customers or potential fans of your brand have access to you for free, you're able to establish a relationship with them. They are able to know, like and trust you.

People only buy from people they know, like and trust, so in a Facebook group, you can really start working on that relationship.

Not all members in your group are going to be prospective customers. But some will be, and let's not lose sight of the fact that you're in business, and in order for a business to be successful you need to make money.

Your group is a great way to create brand champions.

Idea Generation

A Facebook group is also a great place to generate ideas for future content, products and services.

My group is been particularly useful in inspiring me to produce certain types of content. For example, if there is chat in my group about email marketing, I'll blog or podcast about that topic. Or perhaps pop into the group and do a Facebook Live. (Actually, I podcasted about email marketing).

If your Facebook group members are talking about certain pain points, you can help in a non-sleazy, sales-y way.

Market Research

You can conduct market research in your Facebook group, for example, using polls to find out people's opinions. You can also bounce ideas of people.

My group, in particular, is a very supportive group of like-minded people. If you have an idea, I really encourage you to hop into The Lightbulb Club to get feedback.

Just One Tool

It's important not to lose sight of the fact that by building your community on Facebook you're effectively building your house on someone else's land. If Facebook went away one day (case in point MySpace) you lose contact with your group. So, it's really important you funnel your Facebook group members onto your email list.

You own your email list; it's an asset.

I've talked about the importance of having an email list in a couple of previous podcast episodes (episodes 23 and 30)

Go For It!

Don't be put off by my gentle word of warning. In this situation, the benefits far out outweigh that small risk. I'm confident that Facebook can be around for a very long time. I just want you to recognise that:

Your Facebook group is just one tool in a far bigger toolkit for your business.

So, if you've been sitting on the fence about starting a Facebook group for your business I'm here to say go for it!

Start a Facebook Group For Your Business

Also, help is available.

I've just launched an online course called Start a Facebook Group for Your Business.

The course splits into five sections.

  1. Intro: you’ll look at how and why a Facebook group could benefit your business.
  2. Plan: then you’ll make a solid plan for your group including identifying the purpose of your group, setting guidelines and producing appealing graphics and weekly discussion prompts.
  3. Set up: you'll set up your group.
  4. Run: you’ll look at the day-to-day running of the group and explore automation and troubleshooting.
  5. Grow: finally, you’ll explore ways to grow your group and get your group members on your email list, so you can convert them into paying customers.


If you've been sitting on the fence for a while about starting a Facebook group for your business, it's time to get off the fence. Let me help you every step of the way.

Wrap Up

Right, that's all from me today, thanks for listening. I hope you'll tune in next week.