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The Lightbulb Podcast

Join Guernsey girl, Martine, for a weekly creative chat where she shares resources, actionable ideas and the occasional knowledge bomb (!) This podcast is for artists, makers and creative business owners interested in marketing, social media, business and technology. The Lightbulb Podcast is available to download and subscribe to in iTunes and other podcast directories.
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Mar 18, 2017

The one where I explain my process for creating a free email course.

Welcome

Hello and welcome to episode 36. Today we are going to be talking about free email courses. If you've done any research into building your email list, I'm sure you will have come across the strategy of offering a lead magnet.

What is a Lead Magnet?

A lead magnet is something of value which you give away for free to visitors to your website in exchange for their email address. There are all sorts of things you can offer as a lead magnet, for example, a checklist or free ebook.

Another recommended lead magnet is a free email course and that's what we're going to talk about today.

What is an Email Course?

It's an autoresponder if you're familiar with email marketing language.

Basically, someone signs up for your email course via a form on your website and then they get a series of emails, usually daily, over a set period of time, for example, a week or five days.

The emails will contain educational content and typically a number of actions that the recipient is advised to carry out in order to get the most from the educational content.

Is it REALLY a Course?

As a teacher, I have struggled a bit with calling this type of autoresponder a course. It just doesn't feel quite right because a course typically would include a great deal of one-to-one support, feedback and assessment.

That said, I do think the product has a great deal of value, and as such, I have set one up myself.

How to Set Up an Autoresponder

Here's how to set up an autoresponder in Convertkit.

And here's how to do it in Mailchimp.

What I Did

Download the checklist below to access the process I followed to create my email course: martineellis.com/36

My Email Course

If you've like to sign up for my Craft a Better Blog free email course, you can do so here: craftabetterblog.com.

Wrap Up

That's all from me today. If you want to chat more, join The Lightbulb Club or tweet me.

Thanks for listening, I hope you'll tune in next time.

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