The one where I explain my process for creating a free email course.
Hello and welcome to episode 36. Today we are going to be talking about free email courses. If you've done any research into building your email list, I'm sure you will have come across the strategy of offering a lead magnet.
A lead magnet is something of value which you give away for free to visitors to your website in exchange for their email address. There are all sorts of things you can offer as a lead magnet, for example, a checklist or free ebook.
Another recommended lead magnet is a free email course and that's what we're going to talk about today.
It's an autoresponder if you're familiar with email marketing language.
Basically, someone signs up for your email course via a form on your website and then they get a series of emails, usually daily, over a set period of time, for example, a week or five days.
The emails will contain educational content and typically a number of actions that the recipient is advised to carry out in order to get the most from the educational content.
As a teacher, I have struggled a bit with calling this type of autoresponder a course. It just doesn't feel quite right because a course typically would include a great deal of one-to-one support, feedback and assessment.
That said, I do think the product has a great deal of value, and as such, I have set one up myself.
Here's how to set up an autoresponder in Convertkit.
And here's how to do it in Mailchimp.
Download the checklist below to access the process I followed to create my email course: martineellis.com/36