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The Lightbulb Podcast

Join Guernsey girl, Martine, for a weekly creative chat where she shares resources, actionable ideas and the occasional knowledge bomb (!) This podcast is for artists, makers and creative business owners interested in marketing, social media, business and technology. The Lightbulb Podcast is available to download and subscribe to in iTunes and other podcast directories.
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Feb 26, 2017

The one where I pick Elna Cain's brain about writing for the web.

Some of the Links Mentioned

Elna's Top Tips for Writing for the Web

  1. Know your audience - who are you writing for? Ask them what they want.
  2. Find your voice - again, remember who you are writing for.
  3. It's not "all about you" - write for your reader. Help them.
  4. Topics that work: "how to" posts, authentic writing (share your mistakes), round-ups and lists. 
  5. Headlines - use power words (eg the worst, genius, hacks, secret) and test them.
  6. SEO - use Pinterest initially for researching keywords.
  7. Make reading your post a nice experience by using clear formatting and white space.
"Don't compare your chapter one to someone else's chapter twenty" - Elna Cain
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