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The Lightbulb Podcast

Join Guernsey girl, Martine, for a weekly creative chat where she shares resources, actionable ideas and the occasional knowledge bomb (!) This podcast is for artists, makers and creative business owners interested in marketing, social media, business and technology. The Lightbulb Podcast is available to download and subscribe to in iTunes and other podcast directories.
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Nov 18, 2016

The one where I chat to Nicole Murphy from learntoloveemail.com about email marketing.

I’d normally do a transcript for podcast show notes. However, it’s a bit tricky when there are two people talking (my dictation software doesn’t like it). Therefore today’s show notes are a bit shorter than normal.

Welcome

In today’s episode, I interview Nicole Murphy from learntoloveemail.com. We’re talking email marketing.

Links Mentioned

Why is Email Important to Small Business Owners?

You own those email addresses. What happens if social media went away tomorrow?

It’s not as scary or intimidating as you might think.

Top Tips For Getting Started With Email Marketing

  1. Start collecting email addresses.
  2. Get a platform (MailChimp and Convertkit are recommended options).
  3. Send that first email… don’t overthink it. Just send!
  4. Try sending different types of emails (newsletters, glimpses behind the scenes, etc).
  5. Start using automation such as an automatic welcome email when people subscribe.

Takeaways

  • A small, engaged email list is way better than a large unresponsive list. It’s not about the numbers.
  • Learn from other people’s email newsletters. Don’t copy – but learn.
  • Keep an eye on those unsubscribes – if the number gets too high then it’s a good idea to assess the reasons.
  • If you are using a giveaway to grow your list make sure your prize is really targeted in order to keep entrants on your list.
  • Collect emails now!
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