The one where I explain my process for creating a podcast episode.
Hello and welcome to episode 20 of the Creative Me podcast. Thank you for joining me.
Today’s show is all about how a podcast episode is made.
This show is ideal for anyone interested in getting into podcasting, but also anyone who is curious about what has to happen for an episode to go live. It’s a sneaky peek behind the scenes.
Please note, this is an approximate transcript of the episode – it’s how I speak, not how I write Thanks for understanding.
Links to equipment and resources can be found in the free downloadable workflow at the end of this post.
Every episode starts with an outline. I tend to start my basic outline in Workflowy and then move into Google Docs.
When the outline is in place I gather my recording tools:
Links to exact products are included in the free podcast workflow download at the end of this post.
I’ll then record the audio in Garageband referring to my outline on my iPad. I listen through to the audio in Garageband and edit as needed. I’m specifically listening to breaks in the audio because, in order to pause, I hit the spacebar and it tends to make a popping sound. I listen to the breaks in the audio and I edit anything necessary.
After that, I download the audio as an MP3 and name the file consistently. All of my files are named ‘episode-number.mp3’. I listen to the MP3 just to make sure everything has downloaded correctly.
This whole process would take me, on average, half an hour. So that’s the outlining, gathering tools, getting set up and recording and editing the audio. That’s based on roughly 15 minutes of audio.
After that, it’s time to make a start on the show notes and accompanying images.
Show notes are an expanded version of the outline, ideal for someone who has not listened to the audio. They read more like a blog post.
My show notes include a one sentence summary. I also include subheadings, and these are formatted <H1> which is good for SEO. I add hyperlinks.
The show notes are transferred to WordPress using a tool called Wordable (formerly Postable). Wordable is a one-click solution for transferring draft blog posts created in Google Docs to WordPress.org.
Next, it’s time to create images for the show notes. I create my images using Canva. I previously used Photoshop but Canva is web-based and easy-to-use. It has templates at the correct sizes for social media imagery so I highly recommend it.
I create images for Pinterest, Instagram, Facebook/Google+ and Twitter. The specific sizes can be found in my free podcast workflow checklist at the end of this post.
Next I need to do something with my MP3 file.
If you’re thinking about creating a podcast you need somewhere to host your files. You need somewhere for your audio files to live, so people can listen to them and download them.
If you are, for example, a WordPress.org user, you will already have a hosting solution because it’s a self hosted blogging platform. However, it’s not necessarily a good idea to host your audio files in the same place as your website.
I host my audio files with Libsyn. They are a fantastic company; all they all they do is podcast hosting. They are experts in their field.
I upload the audio file to Libsyn. I’ll also upload the square image I created for Instagram because Libsyn has a spot for a thumbnail image and the sizes work okay.
I’ll copy the show notes from WordPress across to Libsyn; I set the show to ‘clean’ (i.e. no swearing) and I’ll hit publish.
Once the show has published on Libsyn, I copy and paste the Libsyn audio player into WordPress. I use the custom audio player because I rather like the look of it and you have the opportunity to change an accent colour (I opt for #000000 black).
Now it’s time to perform some checks on the blog/podcast post.
I use a fantastic plugin for search engine optimisation call Yoast and through that plug-in I’m able to check the readability and the search engine optimisation of the show notes.
I also use a plugin called Better Click to Tweet. Using this enables me to create a little box that has a ‘Click to Tweet’ message. This allows social sharing to take place easily.
I add a feature image which is, again, the square Instagram image I created. I pop the Pinterest image to the very bottom of the show notes, centred.
Then it’s time to PUBLISH!
After publishing I like to create a redirect URL to make referring to the location of the podcast episode easy. For example, you’ll find this episode at martineellis.com/20. I do this using the plugin called Redirection.
At the time of writing I use Buffer. I have been trying out Coschedule and I’ll be in a position to feedback on that soon. But for now, Buffer is my tool of choice.
I share to Pinterest, Facebook, LinkedIn, Google, Twitter and Instagram, pretty much in the same fashion, although for Twitter, I use the Buffer Power Scheduler, allowing Buffer to pick the times.
That’s my podcast workflow.
It’s a lot of work. To make life as easy as possible for you, I’ve created a Google Doc outlining this entire workflow, including links to all the equipment and resources I use.
If you’re a wannabe podcaster, or someone who already has a podcast and would like to review their own workflow, then this is for you. Pop your details in the form at the end of this post to get your free download.
That’s it for me on podcast the stuff, but before I go, don’t forget to check out my new book club.
I hope you’ll tune in next time; thanks for listening.
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