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The Lightbulb Podcast

Join Guernsey girl, Martine, for a weekly creative chat where she shares resources, actionable ideas and the occasional knowledge bomb (!) This podcast is for artists, makers and creative business owners interested in marketing, social media, business and technology. The Lightbulb Podcast is available to download and subscribe to in iTunes and other podcast directories.
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Now displaying: April, 2017
Apr 28, 2017

The one where Jo and I talk about building a community around your business. Warning: this podcast contains lots of banter and a few mild swears (honestly, that Jo!) Enjoy.

Show Notes

I’d normally do a transcript for podcast show notes. However, it’s a bit tricky when there are two people talking (my dictation software doesn’t like it). Therefore today’s show notes are a bit shorter than normal.

Links and Resources

iMake Podcast

T-Rex on a Trampoline

Podcast Episode 2 Group Hugs Optional

How to Work With an Accountability Partner

Slack

Blog feedback service

The Lightbulb Club (my Facebook group)

Find Jo Online

Shinybees podcast on iTunes

Shinybees website

Business Without the Bollocks Facebook Group

Business Without the Bollocks website

 

JOIN MY ONLINE COURSE "START A FACEBOOK GROUP FOR YOUR BUSINESS"

Apr 21, 2017

The one where I explain why your business needs a Facebook group.

Welcome

Welcome to episode 41 of the Creative Me podcast. Today we're talking about why your business needs a Facebook group.

My Experience of Running a Facebook Group

I set up a Facebook group for my business a couple of months ago and, I'll be honest, I was quite late to the party! It's something that I'd want to do for ages.

I was a member of quite a few Facebook groups, and I could see how good it was for the people who ran those groups. I really wanted what they had.

But fear was holding me back. I knew I had a community out there, but I was a bit scared that if I put this thing up, nobody would join.

I was wrong. The Lightbulb Club is proof.

Starting a Facebook group is the best thing I've ever done for my business.

You can experience this too.

Why Should You Listen to Me?

I am talking to you as somebody who has recently established a group and learnt a heck of a lot about it. As opposed to somebody who has 50,000 group members and actually doesn't really know a great deal about establishing a Facebook group for your business anymore because they've outsourced all elements.

This is a classic example of the person who has recently experienced something and had a degree of success is probably one of the best people to tell you about it (I'm not trying to blow my own trumpet here, honest!)

Why Does Your Business Need a Facebook Group?

Brand Champions

By creating a space where potential customers or potential fans of your brand have access to you for free, you're able to establish a relationship with them. They are able to know, like and trust you.

People only buy from people they know, like and trust, so in a Facebook group, you can really start working on that relationship.

Not all members in your group are going to be prospective customers. But some will be, and let's not lose sight of the fact that you're in business, and in order for a business to be successful you need to make money.

Your group is a great way to create brand champions.

Idea Generation

A Facebook group is also a great place to generate ideas for future content, products and services.

My group is been particularly useful in inspiring me to produce certain types of content. For example, if there is chat in my group about email marketing, I'll blog or podcast about that topic. Or perhaps pop into the group and do a Facebook Live. (Actually, I podcasted about email marketing).

If your Facebook group members are talking about certain pain points, you can help in a non-sleazy, sales-y way.

Market Research

You can conduct market research in your Facebook group, for example, using polls to find out people's opinions. You can also bounce ideas of people.

My group, in particular, is a very supportive group of like-minded people. If you have an idea, I really encourage you to hop into The Lightbulb Club to get feedback.

Just One Tool

It's important not to lose sight of the fact that by building your community on Facebook you're effectively building your house on someone else's land. If Facebook went away one day (case in point MySpace) you lose contact with your group. So, it's really important you funnel your Facebook group members onto your email list.

You own your email list; it's an asset.

I've talked about the importance of having an email list in a couple of previous podcast episodes (episodes 23 and 30)

Go For It!

Don't be put off by my gentle word of warning. In this situation, the benefits far out outweigh that small risk. I'm confident that Facebook can be around for a very long time. I just want you to recognise that:

Your Facebook group is just one tool in a far bigger toolkit for your business.

So, if you've been sitting on the fence about starting a Facebook group for your business I'm here to say go for it!

Start a Facebook Group For Your Business

Also, help is available.

I've just launched an online course called Start a Facebook Group for Your Business.

The course splits into five sections.

  1. Intro: you’ll look at how and why a Facebook group could benefit your business.
  2. Plan: then you’ll make a solid plan for your group including identifying the purpose of your group, setting guidelines and producing appealing graphics and weekly discussion prompts.
  3. Set up: you'll set up your group.
  4. Run: you’ll look at the day-to-day running of the group and explore automation and troubleshooting.
  5. Grow: finally, you’ll explore ways to grow your group and get your group members on your email list, so you can convert them into paying customers.

JOIN "START A FACEBOOK GROUP FOR YOUR BUSINESS"

If you've been sitting on the fence for a while about starting a Facebook group for your business, it's time to get off the fence. Let me help you every step of the way.

Wrap Up

Right, that's all from me today, thanks for listening. I hope you'll tune in next week.

Apr 14, 2017

The one where Amy and I talk (and giggle a lot) about the power of doodling.

Show Notes

I’d normally do a transcript for podcast show notes. However, it’s a bit tricky when there are two people talking (my dictation software doesn’t like it). Therefore today’s show notes are a bit shorter than normal

Links and Resources

Doodle bombing

Pinterest fails

Doodle Revolution by Sunni Brown

Find Amy Online

Ginger Rainbow on Facebook

My Life Scribble on Instagram

Apr 8, 2017

The one where Nadia and I start a difficult but important conversation about dealing with criticism.

Show Notes

I’d normally do a transcript for podcast show notes. However, it’s a bit tricky when there are two people talking (my dictation software doesn’t like it). Therefore today’s show notes are a bit shorter than normal.

Links and Resources

You're not responsible for anyone's actions expressed online or otherwise, but you are responsible for your own.

Find Nadia Online

Apr 1, 2017

The one where I reflect on making a massive career change.

Welcome

Hello and welcome to episode 38 of the Creative Me podcast. Today I'm talking about making a massive career change. This is something that I've done in my career, and I wanted to share my story with you and also explain a few things I took from the experience.

School

Let's rewind quite a few years: I want to give you a picture of 18-year-old Martine.

I completed my A-levels but didn't go to university. I could have gone but, for whatever reason, I didn't. Because all my friends went to uni, I felt I was a bit of a failure.

I'm not insinuating people who don't go to university are a failure - this is not the case at all. I think I felt that way because I saw all of my friends doing it. I felt a bit left behind and that perhaps I hadn't achieved my potential while I was in the school environment.

Off to Work

I joined the working world aged 18 and morphed into this almost unrecognisable overachiever. I was very keen to climb the career ladder as quickly as possible, and I did just that.

Finance Career

Fast forward to my late 20s, and I was working in finance for a trust and company administration firm. We'd created as the offshoot company to deal with property ownership structures, and I got very involved in that part of the business.

I ended up being invited to join the Board of Directors before I reached the age of 30. I was the only female on a board of four men who were all over the age of 40, and it was quite an experience.

Made it

I thought I'd made it that point. I had a good salary. I had a very nice sports car. Things were, on the face of it, great.

I had to travel a lot for my work, which sounds terribly glamorous, but it's not; you only see airports, and you're 'on' 24/7. It's quite exhausting.

It looked as if I was happy and satisfied and I'd achieved everything I'd set out to.

Did My Work Matter?

After a few years, I started questioning my job and whether it was important to me or not. The truth was that deep down; I did not care about my work.

When someone asked me what I did for a living, it was too complicated to explain. And also, I just didn't believe in it.

I got to the point where I realised I had to make a career change. I analysed my career to date and tried to look at themes that flowed through what was quite a varied career, and the one thing that kept coming through my CV was training.

Teacher at Heart

I reflected on this a great deal worked out that in my heart, I'd always wanted to teach. The only reason I didn't take the traditional route into teaching was that I didn't go to university.

In one of my more training orientated jobs, earlier in my career, I did an initial teacher training qualification, but that was it.

Fate?

Now, I'm not a great believer in fate, however, while I was getting to the peak of my dissatisfaction in my finance role, a very odd opportunity presented itself through somebody I knew.

It was a maternity cover position at our local further education college, teaching office administration. A friend of mine who worked at the college she told me about it and I just had this weird gut feeling to go for it.

I applied for the job, and I got it, and I took the position.

It was a huge gamble. It was just a 12-month contract and a huge pay drop. It was a complete leap into the unknown. I was terrified, but I took the leap.

The First Few Weeks

I won't lie to you, the first couple of weeks were horrific.

I started on Monday, and I remember, on Wednesday, sitting in bed with my husband crying my eyes out saying "what have I done?"

But I stuck at it and grew to love it.

After a Year

After a year, the College decided they didn't want to lose me and they made my position permanent.

For a few years after that, I taught in office administration, and it was great.

Within those first few years of teaching I completed my full teacher training qualification, and around that time I became interested in teaching teachers.

Secondment

An opportunity presented itself to do a two-year secondment on a part-time basis at the same college to work with my colleagues to teach them how to use technology in the classroom.

In addition to this, I'd been enjoying teaching the initial teacher training qualification. This felt like a good next step for me. And it was part-time, meaning I could work on developing my OWN business.

What Next?

I'm coming to the end of that two-year secondment now, and I've got some important decisions to make.

But that brings you up-to-date regarding where my career change was and how it came about.

What Did I Learn?

  1. Sometimes you need to take a gamble.
  2. It's a good idea to have savings in the bank when making a massive career change.
  3. Trust your gut.
  4. Your health always comes first.
  5. You spend a lot of your time working - make sure you are doing what you consider to be important work.

What About You?

I'd love your comments on the episode. Pop into The Lightbulb Club for a chat or email me. I'd love to hear from you.

 

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